Technology has been steadily growing within the fitness sector in the last few years and many of us are in the perfect position to utilise this information to collect and use data to our advantage.
Bring IT On Looks at how we can leverage this data to make better decisions about our health and fitness.
How can data be collected?
There are several ways that data can be collected for both business and personal analysis including:
- Collecting information in the process of welcoming new members to a gym
- Asking and recording questions during transactions or sales calls.
- Using an email survey to gain more information.
- Using a pop-up window on a website that asks a question of visitors.
- Using Google Analytics (or a comparable service) to understand more about web traffic
- Wearing smart training apparel with a built-in tracker
- Using a fitness tracking app for heart rate, steps and counting calories
In What Ways Can Fitness Data Be Used For Decision Making?
Personalised Workouts
Devices can track sleeping patterns, eating habits, heart rate, and physical activities carried out by the individual. Gyms can get accurate details about how often people work out, how long they work out, what time they work out, the muscles they concentrate on the most, and the calories burnt during the exercise session. Gym trainers can then track the progress of individuals by comparing them with pre-defined goals.
Fitness data can be tracked in real-time, enabling gym trainers and physiotherapists to warn individuals if they exert excess too much pressure on muscles. This will help in preventing injuries.
Improved Food and Diet
The food and nutrition industry is poised to be one of the biggest beneficiaries of fitness data. Apps can be used for tracking the food intake of individuals. This can help understand the food consumed by an individual daily. When the individual scans the quantity and the type of food consumed the app can then calculate the calories consumed with AI software.
The AI software can suggest dietary changes based on medical data provided by the user. Doctors can also use this information to keep track of whether individuals are following the recommended diet or not. Changes to monthly meal planners can be made based on cheat meals or changing the diet completely. This can help with new fitness goals.
Optimise Classes Based on Attendance
The last thing that a gym owner wants is to host classes with poor attendance. Instead, a fitness centre can use data from class bookings to determine what classes are popular and when people are most likely to attend them. The next stage would be to create a schedule around this information, avoiding too-small classes. Data analysis such as demographics can be used to determine if there should be any changes to your classes, for example, a fitness class created for a certain age group based on the information gathered.
Getting A Good Sleep Routine
Sleep plays a huge role in nearly every aspect of our well being. Numerous studies have associated better sleep with lower heart risks and better athletic performance, among other benefits. Sleep tracking devices can use data to tell things like whether it has taken you a long time to fall asleep, or if you are waking earlier than you should. REM sleep is important but all of the phases of sleep are needed for muscle repair, memory consolidation, and release of hormones regulating growth and appetite. Data that sleep trackers will provide to help you reflect on your sleeping patterns. Compiling these pieces of information will make it easy for you to spot trends and do some tweaking to increase your chances of getting a better night’s sleep.
Data Is Everywhere
Especially in the fitness world at the moment. From wearable technology that is mapping your every move to biometric body scanners that tell you your body composition limb by limb. There are a lot of good things about this influx of technology into our fitness lives. We love task driven challenges, and as humans we like having goals and knowing when we have achieved them. Data Analysis can provide all of that information and more.
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